Green friday shopping as an alternative

More and more of us, small companies or projects, are considering buying on green friday, green weekend or green week as an answer to one of the most frenetic weeks of the commercial panorama. We are of course talking about the acclaimed Black Friday.

Green vs Black: Sustainable shopping for green friday

Our approach is very simple, not to disappear from the spotlight and to find a comfortable place in an ecosystem that is getting tougher every year. From Elpezdorado, we have been giving a twist to our commercial policy of handmade jewelry for some time. We are increasingly involved in Green and Slow initiatives. We think they are better suited to our nature and are an ideal support for us as we have been doing things.

Elpezdorado: green targets for our jewelry brand

As you know, all our jewelry is handmade, and the materials we use are locally sourced and have to do with an ethical and sustainable way of working.

The materials we buy to make our jewelry, the suppliers we work with, the distribution and sales channels we choose, the packaging we use and the services we hire all coexist thanks to values that increasingly clash with “Black” policies. From here, we have to look for a space where these values, like those of so many other independent brands, appear linked to the idea of local commerce, ethical production, cooperation, sustainability, exclusivity or personalized attention. This year, this space for sustainable shopping will have to do, among others, with the green friday.

Towards an idea of sustainability

At Elpezdorado, we strive every day to ensure that our coherence and our identity are based on each and every one of the values mentioned here. However, we are aware that we operate within very tight profit margins and that competing in an aggressive market is unfeasible. Aggressive discounts, decentralized production policies, cheap labor or materials of dubious quality, among others. They are all links that alter the idea of balance between those who produce, distribute and buy. In addition to all this, it would be pertinent to consider whether, at the moment we are living in, a week in which more than 200,000 shipments per day are forecast is sustainable.

Green friday movement for independent brands

After a few years, we can now speak of a clear alternative movement to Black Friday: Green Friday. This movement, in which we are not alone but participate with other projects related to our idea of handmade jewelry, will allow us not to raise our prices aggressively and then lower them, and keep some coherence and respect for our public, which we think does take into account that both our values and our actions are real.

If we stop to think about it, how is this possible? What is the recipe so that a product that cost 30 can cost 10. How? If we pay rent, taxes, fees, we respect the work of those who collaborate with us, we bet on quality materials, a beautiful design, we take care of customer service…

The answer is quite simple: abusive offers, as we have already mentioned, do not allow the coexistence of these ideas, contributing to the fact that our economy, instead of being collaborative, is becoming more and more extractive. Every man for himself is not for us: not only as a brand but also as buyers and lovers of beautiful things, since we want to choose and have consumer alternatives to large multinationals.

Neo-craft jewelry on green friday

For our part, as always, we will continue to design and produce in a way that is in line with our idea of neo-artisanship. Our approach in this regard is to place the production of handmade pendants, earrings and rings at the design level. And within the reach of an audience that is not massive but quite heterogeneous. Although we are not artisans in the classic sense of the word, we are neo-craftsmen insofar as we equate handcrafted jewelry with design. In addition, we try to rethink it in a modern context according to the different channels and visual supports.

In addition, we work with local suppliers, we know our delivery people, and we manage our parts directly with the stores we work with. In this sense, it is fair to point out that it is an arduous path full of contradictions in which we learn, correct, rethink and rethink every detail. And all this happens largely thanks to our customers, with whom we have had a very close relationship since the beginning of our project. If you want to know more about our creation process, check out our post “Reasons to buy and give handmade jewelry”.

Your green friday purchase, a gesture that shapes the landscape

Your purchase is the most important thing. On the one hand because you allow us to move forward and this surprises and excites us every day. On the other hand, because it has a direct impact on our social and economic fabric. Your purchase, in our view, is not an isolated event. It is a gesture capable of changing the landscape and turning it into something more beautiful, more sustainable, more encouraging, more just. If you want to treat yourself, do your bit or advance some gifts. Consider shopping in local stores or buying jewelry online from stores and brands whose discourse is sustainable. Avoid, in this sense, greenwashing, surprising promises or commercial miracles. Act smart in this frenetic week and join us for Green Friday 🙂

We bring you coherent discounts, according to the way we think, manufacture and distribute our pieces, and linked above all to our way of understanding the world. Welcome, by the way, to the Green revolution. Consult our catalog of colored jewelry or our collection of Playa de ley on our website. If you want more information about the green friday, you can find it in some news like “Green friday, a conscious consumption alternative”.